Positioning Diagnostic
Find where your positioning breaks.
Positioning rarely fails everywhere at once. It breaks at one point, and everything after that point inherits the damage. The Diagnostic finds the point and tells you what to fix first.
Interactive diagnostic. About 6 minutes. You finish with a named result and one next move.
You're fixing the wrong thing.
The copy isn't the problem. The break is upstream, so new words inherit the same gap.
You know your work too well to notice what a stranger doesn't get.
A rebrand, a copywriter, a new site. Each one treats a symptom.
Your expertise is an asset. Start treating it like one.
Your break point, named.
The Improviser
You know what you do. It changes every time you explain it, because there's nothing fixed to explain from.
- NotSomeone else could walk a client through my process using what's written.
- PartlyI can draw my process as stages in a fixed order.
- PartlyMy method is written down somewhere other than my head.
Plus a score for every stage, what each score means and the one product that fixes your break.
How it works
- 1 · MeaningDo you know what you do?Five statements on what you do that others don't.
- 2 · StructureIs it named and staged?Five statements on whether your method exists outside your head.
- 3 · TranslationDoes the market get it?Five statements on how strangers, prospects and your team hear you.
- 4 · ExpressionIs it built in?Five statements on whether your positioning runs the business.
- 5 · ResultSee where it breaksYour first break point, named, with every stage scored out of 15.
- 6 · Next moveFix the right thingThe three statements to fix first and the one tool built for your break.
Who it's for
- You've been in business long enough to have real expertise.
- Prospects don't get what you do as fast as clients do.
- You've tried new copy or a new site and it didn't change much.
- You want to know what to fix before you spend money fixing it.
- You're just starting and haven't worked with clients yet.
- You want someone to write your copy.
- You already know exactly what's broken.
Get the Diagnostic
$27 one time
- The full Positioning Diagnostic: 20 statements across four stages
- Your named result and a score for every stage
- The three statements to fix first
- Your next move, matched to your break
- An example result to see before you start
Digital product. Instant access. All sales are final. See our Terms.
Questions
About 6 minutes. Answer for how things are now, not how you plan them to be.
No. It's built on the Translation Gap Method's four stages. It finds the first stage that breaks, because a break upstream causes breaks downstream.
Your answers save in the browser you use. Copy your result as text to keep it, or retake the Diagnostic in a few months and compare.
Then your result says so. Few experts get there. It points you to building your next asset instead.
Your result names one next move. Usually that's the Positioning System, the Signature Methodology Builder or the Messaging Architecture Builder, depending on where you break.
No. All sales are final, because you get access right away. If you can't get in, or the tool doesn't work as described, email info@brindlepostcreative.com and we'll fix it. See our Terms.