Positioning System

Decide where you compete and why you win.

Most experts write messaging before they've decided their position. That's why it sounds like everyone else. The Positioning System makes the decision first: who you're really up against, what's different about you, who cares most and what category to claim.

Get the Positioning System · $97

Interactive system. 60 to 90 minutes. You finish with one positioning statement and the reasoning behind it.

You skipped the decision.

You sound like your category.

Without a position, you describe yourself the way everyone in your field does.

You're compared to the wrong thing.

Prospects weigh you against software, doing nothing or a cheaper hire. You never answer that.

Your offers drift.

With no position to check against, every new offer is a guess.

Your expertise is an asset. Start treating it like one.

What you walk away with · Example

One position. Defended.

Positioning statementTested

For owners of family-run construction firms who can't step away without every job stalling, Mara Okafor Operations is an operations consultant for owner-led construction firms that gets the owner off the phone. Unlike project management software, Mara defines every handoff first, then picks tools that fit how crews already work.

DifferenceHandoffs firstMaps every site-to-office handoff before touching software.
So the clientTools stickCrews actually use what gets picked.
ProofThe handoff mapThe first stage of every engagement.

Plus your category and its risks, your best-fit buyer and the moment they go looking, and a table of every alternative you're compared to and where it falls short.

How it works

  1. 1 · AlternativesName the real competitionWhat buyers would do if you didn't exist, including doing nothing.
  2. 2 · DifferenceFind what's true and differentWhat you have that none of those alternatives do, with proof.
  3. 3 · ValueSay what it gets themWhat each difference changes for the client, in their terms.
  4. 4 · Best fitPick who cares mostThe buyer who values your differences most, and when they go looking.
  5. 5 · CategoryClaim your frameThe category that makes your value obvious, and the risk it carries.
  6. 6 · PositionCommit and test itOne statement, drafted from your answers and checked six ways.

Who it's for

For you if
  • You have real expertise but your positioning hasn't caught up.
  • Prospects compare you to things that aren't like you.
  • You're about to write a website, a pitch or new offers.
  • You want a position you can defend out loud.
Not for you if
  • You're just starting and don't have clients yet.
  • You want copy written for you.
  • You want a logo or a visual identity.

Get the Positioning System

Positioning System
$97.00
One time

✓ The full Positioning System: six sections in decision order
✓ A worked example, weak and strong, at every step
✓ Six checks on your finished statement
✓ Your positioning sheet, ready to download or copy
✓ Load your saved positioning back in any time

Digital product. Instant access. All sales are final. See our Terms.

Questions

How long does it take?

60 to 90 minutes for a first pass. You can stop and come back.

Is this a template?

No. It walks you through each decision in order, shows a weak and strong answer, and checks your work before you move on.

How is it different from the Messaging Architecture Builder?

The Positioning System decides your position. The Messaging Architecture Builder puts it into words your team can repeat. Do positioning first.

Do I need the Positioning Diagnostic first?

No. If you're not sure where your positioning breaks, the Diagnostic tells you in 6 minutes.

Does my work save?

Yes. It saves in your browser as you type. Download your positioning at the end to keep it, move it to another device or load it back in later.

Can I get a refund?

No. All sales are final, because you get access right away. If you can't get in, or the tool doesn't work as described, email info@brindlepostcreative.com and we'll fix it. See our Terms.

Decide before you write.

One position, tested. Everything you build next answers to it.

Get the Positioning System