Messaging Architecture Builder
Build the page your team writes from.
Most messaging lives in the founder's head and comes out a little different every time. The Builder turns it into one page: a core message, a point of view, three pillars with proof and the language you own.
Interactive builder. 60 to 90 minutes. You finish with your messaging architecture, ready to share.
Your messaging lives in your head.
No source to write from, so every post, page and proposal gets rebuilt.
They fill the gaps with your industry's stock words. Your brand drifts.
Prospects hear a slightly new story on every call.
Your expertise is an asset. Start treating it like one.
One page. Everyone writes from it.
Mara Okafor helps family-run construction firms get the owner off the phone, by building the handoffs that let crews run jobs without them.
Plus who it's for and who it isn't, your point of view, proof for every pillar, the terms you own, the words you drop and ready-made 10, 30 and 60-second versions.
How it works
- 1 · AudienceName who it's forSpecific enough that the wrong people can tell it isn't them.
- 2 · Core messageWrite the one sentenceA draft from your answers, sharpened until it's yours.
- 3 · Point of viewSay what you believeWhere you disagree with your field, and why.
- 4 · PillarsBack it up three waysThree messages, each with proof a skeptic would accept.
- 5 · LanguageOwn your wordsThe terms that are yours, and the stock words you drop.
- 6 · TestCheck it holdsSix checks, three of them automatic, before anyone else sees it.
Who it's for
- You know your positioning but can't say it the same way twice.
- Someone else writes or sells for you, or soon will.
- You're about to rebuild your website or content plan.
- You want one source of truth for how you talk about the business.
- You haven't decided your positioning yet. Start with the Positioning System.
- You want someone to write your copy for you.
- You're looking for a tagline only.
Get the Builder
$97 one time
- The full Messaging Architecture Builder: six sections in decision order
- A worked example, weak and strong, at every step
- A core message drafted from your answers
- Six checks, including never-list words that slip back in
- Your architecture page with 10, 30 and 60-second versions, ready to download or copy
Digital product. Instant access. All sales are final. See our Terms.
Questions
60 to 90 minutes for a first pass. You can stop and come back.
No. It walks you through each decision, drafts your core message from your answers and checks your work.
It helps. Positioning decides what you say. This Builder decides how you say it. If you're unsure of your position, start there.
Your finished architecture is one page you can share with anyone who writes or sells for you. The Builder itself is for the buyer.
Yes. It saves in your browser as you type. Download your architecture at the end to keep it, share it or load it back in later.
No. All sales are final, because you get access right away. If you can't get in, or the tool doesn't work as described, email info@brindlepostcreative.com and we'll fix it. See our Terms.