Content Strategy Planner
Build the system your content runs on.
Most brand strategies don't fail. They evaporate, one off-topic post at a time. The Planner turns your strategy into a content system: three pillars, a bank of topics, one home base, a pace you can keep and a 12-week calendar.
Interactive planner. 45 to 75 minutes. You finish with your content system and a 12-week calendar, ready to run.
Your strategy isn't in your content.
Nothing connects what you decided to what you publish, so posts drift off-message.
No topic bank, so content gets written from whatever's in your head that morning.
Five platforms, no home base. Nothing builds, and you burn out by week six.
Your expertise is an asset. Start treating it like one.
One system. Twelve weeks planned.
Earn trust with owners of family-run construction firms. Every piece points to the free Handoff Audit. Target: 60 downloads in 90 days.
- Wk 1Mistake. Hiring another project manager won't help if every decision still routes to the owner.
- Wk 3Belief. Software doesn't fix a handoff nobody defined.
- Wk 5Method. The weekly review crew leads run without the owner.
Plus your pillars and full topic bank, every week's cut-downs, a review every four weeks and the plan as a page you can print or share.
How it works
- 1 · FoundationStart from your strategyYour core message and three pillars. Pull them straight from the Messaging Architecture Builder.
- 2 · JobDecide what content is forOne job, one next step for readers, one number to judge it by.
- 3 · TopicsFill the topic bankNine topics written as claims, each with an angle: belief, mistake, method, proof or question.
- 4 · ChannelsPick a home baseOne channel you own, and no more than two places it travels.
- 5 · RhythmSet a pace you can keepCadence, cut-downs and batch day, checked against the hours you actually have.
- 6 · TestCheck it holdsEight checks, five of them automatic, before week one.
Who it's for
- You know your positioning and messaging, but your content doesn't show it.
- You post in bursts, then go quiet for weeks.
- You're on too many platforms and none of them are working.
- You want a plan you can run in a few hours a week.
- You haven't decided what you stand for yet. Start with the Messaging Architecture Builder.
- You want someone to write and post for you.
- You're looking for viral growth tactics.
Get the Planner
Digital product. Instant access. All sales are final. See our Terms.
Questions
45 to 75 minutes for a first pass. You can stop and come back.
No. It makes the strategy decisions first: what content is for, what you publish about and what you can keep up. The 12-week calendar is built from those answers.
It helps. If you've built your architecture on this device, the Planner pulls in your core message, audience and pillars with one click. If not, you type them in yourself.
No. It tells you what to write, where it goes and when. The writing stays yours.
Yes. It saves in your browser as you type. Download your plan at the end to keep it, print it or load it back in later.
No. All sales are final, because you get access right away. If you can't get in, or the tool doesn't work as described, email info@brindlepostcreative.com and we'll fix it. See our Terms.
Stop starting from a blank page.
One system. Twelve weeks planned. Your strategy in everything you publish.
Get the Planner